True loyalty. How to hack the code of client loyalty
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The true loyalty of customers is the dream of any company. A truly loyal client will not be just a satisfied buyer of your products: he will become a passionate ambassador and a brand fan. The contented client will sincerely and completely tell all his friends and acquaintances about his impressions. Ideal script, isn"t it?
How to achieve loyalty to this level from customers? Is it possible in principle? The fact that this is possible, experts of the company FranklinCovey, who have been cooperating with thousands of organizations around the world and helping to master the models of actions that form true loyalty, say.
The book will teach you and your employees to win the hearts of customers, surprising and delighting them. With the help of this book, you can draw up a simple but strict change plan within the company, using the system of setting the right goals and objectives. You will learn how to develop empathy among employees and responsibility, not tied to fines, bonuses and KPI - to improve the atmosphere in the team and the more efficient work of each team member.
For top managers and employees interacting with customers
How to achieve loyalty to this level from customers? Is it possible in principle? The fact that this is possible, experts of the company FranklinCovey, who have been cooperating with thousands of organizations around the world and helping to master the models of actions that form true loyalty, say.
The book will teach you and your employees to win the hearts of customers, surprising and delighting them. With the help of this book, you can draw up a simple but strict change plan within the company, using the system of setting the right goals and objectives. You will learn how to develop empathy among employees and responsibility, not tied to fines, bonuses and KPI - to improve the atmosphere in the team and the more efficient work of each team member.
For top managers and employees interacting with customers
Author:
Author:Роджерс С.
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9614-1054-9
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