Traffic without discounts? 39 techniques of intangible motivation of buyers
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Promotion today is ambiguous of discounts. This is a rather single -line motivation of the client to consume, often not leaving the desire to try other stimulation techniques.
The author shares the position that there are situations when discounts are useful and appropriate.
At the same time, there are many creative solutions to increase demand without reducing the cost of goods or services. These are techniques and methods of intangible customer motivation. Practice shows that they are quite rarely used by business. Perhaps due to their little -studied.
This book replenishes this gap, offering the reader to consider 39 techniques of intangible incentives for customers to consumption, found by the author, described and equipped with examples.
The book is intended for owners of small and medium -sized businesses, marketers, for managers and employees of marketing, advertising and PR departments. For media workers, advertising, marketing and PR agencies. For students of specialized specialties. For everyone who is interested in promotion
The author shares the position that there are situations when discounts are useful and appropriate.
At the same time, there are many creative solutions to increase demand without reducing the cost of goods or services. These are techniques and methods of intangible customer motivation. Practice shows that they are quite rarely used by business. Perhaps due to their little -studied.
This book replenishes this gap, offering the reader to consider 39 techniques of intangible incentives for customers to consumption, found by the author, described and equipped with examples.
The book is intended for owners of small and medium -sized businesses, marketers, for managers and employees of marketing, advertising and PR departments. For media workers, advertising, marketing and PR agencies. For students of specialized specialties. For everyone who is interested in promotion
Author:
Author:IMSHINETSKY IYA Anatolyevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9677-2737-5
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