Trading Marketing: Effective Sales Organization

This publication is a practical guide, each head of which contains recommendations to increase the efficiency of trade marketing of the enterprise.
The peculiarity of the manual is to disclose the essence of trad-marketing of modern production and trade enterprises, as well as the development of recommendations for improving the process of its organization.
The manual describes practical situations, the “pitfalls” of trade marketing are considered, their danger and ways to overcome them with minimal costs.
For beginners and experienced trades-marketers, as well as specialists who want to know more about how to stimulate sales on different sales channels using a variety of marketing tools