Trading business. Textbook for universities

Trade - the primary basis of economic activity as such, a commercial transaction - the original beginning and impetus of economic turnover. The commercial is the organization of the market for consumer and industrial goods and services in the entirety of this process, and the type of professional activity is a specialty, in the aggregate of everything, to it related, and a certain type of specialized entrepreneurship.
The proposed textbook is focused on the inter -functional relationship of commercial, logistics, marketing, advertising and commodity activities.
The publication complies with the Federal State Educational Standards of Higher Education of the Russian Federation (Federal State Educational Standard) of the third generation in the areas "Trade", "Economics" and "Management", qualification - bachelor, master. Addressed to students of economic universities, undergraduates and graduate students, teachers, specialists and all those interested in the theory and practice of trade.
Recommended by the educational and methodological council of the St. Petersburg State Economic University as a textbook for students of economic specialties of all forms of training.
2nd edition