Trade wars: Battle of success on the shelves and online
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On key changes in the field of retail since the mid-1990s. The reprint of the book is designed to help to understand the new trends of the industry, including the operational level, as well as understand the strategic causes of such changes.
Why is the Book of "Trade Wars worthy of reading?
More than 100 examples and descriptions of real situations from dozens of markets.
The differences between manufacturers and retails in the light of the new era of retail trade.
Price competition as a winning strategy in dynamically developing markets.
The advantages of strategic positioning of retailers: differences from manufacturers.
The struggle for shelf space - is it justified? A systematic approach based on comparing the cost of changing the brand with the cost of changing the store by the buyer.
TRAD-marketing VS brand marketing? Or is it the same thing?
Electronic commerce: a competent connection to the process of the latest technologies and devices.
For whom is this book?
It will be especially interesting for owners of retail companies managing trading enterprises, as well as teachers and students in understanding how the FMCG industry and consumer industries are developing
Why is the Book of "Trade Wars worthy of reading?
More than 100 examples and descriptions of real situations from dozens of markets.
The differences between manufacturers and retails in the light of the new era of retail trade.
Price competition as a winning strategy in dynamically developing markets.
The advantages of strategic positioning of retailers: differences from manufacturers.
The struggle for shelf space - is it justified? A systematic approach based on comparing the cost of changing the brand with the cost of changing the store by the buyer.
TRAD-marketing VS brand marketing? Or is it the same thing?
Electronic commerce: a competent connection to the process of the latest technologies and devices.
For whom is this book?
It will be especially interesting for owners of retail companies managing trading enterprises, as well as teachers and students in understanding how the FMCG industry and consumer industries are developing
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Marketing
ISBN:
ISBN:978-5-9614-6527-3
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