Trade 4.0. Digital revolution in trade. Strategies, technology, transformation
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The development of modern technologies gives us inconceivable opportunities, but for many companies it turns out to be a source of serious threats ... Technologies affect almost all aspects of the organization: from internal business processes to relations with employees. This book talks about the technological revolution in the economy on the example of the field of trade. The rapid growth of online trade forces companies to review traditional business models. The authors, researchers and practices clearly demonstrate how the traditional industry receives new competitors and the possibilities of innovative customer services through the development of new technologies.
The book talks about possible ways of successful transformation, about the most successful cases of famous German and international trade companies, about innovations, the introduction of which for many trading enterprises has become a necessary condition for survival.
A combination of current results of serious research and best practices make this book a source of valuable information for everyone who is interested in the use of modern technologies in business as a whole and in trade in particular
The book talks about possible ways of successful transformation, about the most successful cases of famous German and international trade companies, about innovations, the introduction of which for many trading enterprises has become a necessary condition for survival.
A combination of current results of serious research and best practices make this book a source of valuable information for everyone who is interested in the use of modern technologies in business as a whole and in trade in particular
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-7146-5
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