Tourist souvenir from idea to tourist
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Gennady Shatalov and Veronika Kosykh for more than 5 years, together with the Fros Region PR team and partners, have been holding the All -Russian competition "Tourist Souvenir", whose participants have become hundreds of companies and masters specializing in the creation of souvenir products for tourists and operating in all 85 regions of Russia.
This type of souvenir products as a "tourist souvenir" requires their own specific "conceptual apparatus" and their own methodology of creation. This book is a detailed manual for the design and creation of tourist souvenirs with specific practical examples of products - laureates of the All -Russian contest "Tourist Souvenir", products for tourists from different regions of Russia.
The publication presents information on souvenir products for tourists, features and classification of types of souvenir products, practical successful work of masters, as well as the creation algorithm. Readers will receive an author"s checklist - a document that allows you to make a process of designing and producing a tourist souvenir more holistic and meaningful at all stages of its creation.
The book is intended for masters of folk art crafts, artisans, designers, artists, marketers, advertisers, specialists in the field of PR, culturalists, owners of souvenir shops, entities of entrance and domestic tourism (authorities, TIC, travel agencies, objects of residence, objects of residence, objects of residence, objects nutrition, museums and other objects of show, organizers of Tursoobes, etc) - for everyone whose activities are related to the creation or sale of souvenir products, and for those who are interested in increasing the demand for such products
This type of souvenir products as a "tourist souvenir" requires their own specific "conceptual apparatus" and their own methodology of creation. This book is a detailed manual for the design and creation of tourist souvenirs with specific practical examples of products - laureates of the All -Russian contest "Tourist Souvenir", products for tourists from different regions of Russia.
The publication presents information on souvenir products for tourists, features and classification of types of souvenir products, practical successful work of masters, as well as the creation algorithm. Readers will receive an author"s checklist - a document that allows you to make a process of designing and producing a tourist souvenir more holistic and meaningful at all stages of its creation.
The book is intended for masters of folk art crafts, artisans, designers, artists, marketers, advertisers, specialists in the field of PR, culturalists, owners of souvenir shops, entities of entrance and domestic tourism (authorities, TIC, travel agencies, objects of residence, objects of residence, objects of residence, objects nutrition, museums and other objects of show, organizers of Tursoobes, etc) - for everyone whose activities are related to the creation or sale of souvenir products, and for those who are interested in increasing the demand for such products
Author:
Author:Shatalov G B
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Business psychology
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1834-2
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