Theoretical foundations of marketing in the context of innovative development
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The training manual considers effective marketing, which is the basis of the financial success of entrepreneurship. Being the most important type of activity of market relations, their strategy and tactics, marketing allows you to achieve the desired results in the life of each individual, team and society as a whole.
The digital economy has brought new realities, opportunities and threats into our reality. In response to these changes, marketing of the 21st century is continuously developing, attracts new technologies and tools.
In this regard, innovative technologies in marketing are increasingly reflected in scientific, educational and popular literature.
Innovative technologies are one of the most important problems of the theory and practice of the life of any society. The special relevance of their study is observed in those areas where the role of marketing is most significant: in the field of self -permits and e -commerce, banking and exchange activities, insurance.
A textbook can be interesting to a wide range of readers involved in research and resolving practical issues, including representatives of entrepreneurial structures and civil servants, teachers, graduate students and students of economic universities
The digital economy has brought new realities, opportunities and threats into our reality. In response to these changes, marketing of the 21st century is continuously developing, attracts new technologies and tools.
In this regard, innovative technologies in marketing are increasingly reflected in scientific, educational and popular literature.
Innovative technologies are one of the most important problems of the theory and practice of the life of any society. The special relevance of their study is observed in those areas where the role of marketing is most significant: in the field of self -permits and e -commerce, banking and exchange activities, insurance.
A textbook can be interesting to a wide range of readers involved in research and resolving practical issues, including representatives of entrepreneurial structures and civil servants, teachers, graduate students and students of economic universities
Author:
Author:Лебедева Ольга Евгеньевна
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-91359-511-9
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