Theoretical and methodological foundations of the organization and management of marketing of an industrial enterprise
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The analysis of the theoretical and methodological foundations of the organization and marketing of an industrial enterprise in the context of digitalization of the economy was performed in the scientific literature. The justification of the set of methods, means and techniques of technologicalization and digitalization of the resource supply of strategic activities of the marketing services of an industrial enterprise as innovative reserves to improve their work is presented. The theoretical and methodological foundations of the effectiveness of marketing of an industrial enterprise in a digital economy are represented. Scientific and methodological provisions of assessing the effectiveness of marketing activities of enterprises and organizations in the context of digitalization of the economy have been developed.
For economists, teachers and students of higher educational institutions
For economists, teachers and students of higher educational institutions
Author:
Author:Кравченко Андрей Анатольевич
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-9729-1452-4
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