The strength of communities. How to create living communities for business and not only
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Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. His key tasks include not only the creation of a strong community around ideas and projects, but also the construction of emotional connections between the brand and the audience, as well as the support of the company"s business reputation in the media space.
Having mastered the instrumentation of the community manager, you can:
- attract new employees and customers,
- increase the effectiveness of internal and external communications,
- Find a common language with an audience on social networks,
- benefit from negative reviews and comments,
- And, of course, to achieve new peaks in the development of a common cause!
And all this through the analysis of cases of successful companies and specific examples from author"s practice!
Daria Steel-a community manager of a social network for Gamaram players, program director of the Computer Bureau Compot, teacher of a community management on the educational platforms "Netologiya" and Skillbox.
Evgeny Rezznitsky, the managing partner of the Nau Lab business laboratory, translated and adapted for Russia the most popular Western models of communities, 15 years in the community management
Having mastered the instrumentation of the community manager, you can:
- attract new employees and customers,
- increase the effectiveness of internal and external communications,
- Find a common language with an audience on social networks,
- benefit from negative reviews and comments,
- And, of course, to achieve new peaks in the development of a common cause!
And all this through the analysis of cases of successful companies and specific examples from author"s practice!
Daria Steel-a community manager of a social network for Gamaram players, program director of the Computer Bureau Compot, teacher of a community management on the educational platforms "Netologiya" and Skillbox.
Evgeny Rezznitsky, the managing partner of the Nau Lab business laboratory, translated and adapted for Russia the most popular Western models of communities, 15 years in the community management
Author:
Author:Резницкий Евгений Сергеевич,
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-118097-3
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