The StoriBrand Method: Tell about your brand in a way that makes people fall in love with it
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One of the main components of the company is the correct report to partners and customers of information about yourself: missions, goods and services, competitive advantages, etc. often huge funds are spent on impressive and beautiful, but completely ineffective advertising campaigns. The author of the book several years ago made a revolution in marketing, proposing to use the steritelling technique and the basics of classical drama - the Storybrand method for promoting brands. Marketing messages and advertising campaigns are built on the principle of creating a work of art - emotionally, interesting, with a clear plot, tie, climax and denouement. The client in the framework of this method becomes a "hero", and the company becomes a “guide”, which helps to solve its problem. Using the Storybrand method, you can correctly, clearly and fascinatingly tell about your brand - so that customers will not only hear and understand you - they will remember and love your brand with all their hearts and will be faithful to you for many years. Donald Miller is the General Director of Storybrand, he helped thousands of managers create and convey marketing messages to the target audience. The book about his innovative method, which became the bestseller The New York Times and highly appreciated by marketers of the whole world, is published in Russian for the first time
Author:
Author:Miller D .
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9614-2738-7
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