The power of recommendations. How to attract new clients using old ones
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The best way to promote today is recommendations from a person to a person. Honest reviews of satisfied customers to friends, relatives, subscribers - this is what works today. In the stream of spam, the overloaded tapes of social networks and as a copy of the same advertising banners, people listen to friends when they are looking for a reliable service, contractor or partner. And your first and surest move to attract a new audience is to make your current clients recommend you.
Alexey Makarov-a top manager with 30 years of experience, a business trainer and teacher of the MBA program in the Higher School of Economics. In his book, he describes in detail the techniques for attracting new customers with the help of old ones.
After reading it, you:
• Turn the loyal audience into the army of the recommenders of your brand,
• You will achieve you to be advertised for free and new buyers are brought to you by the hand,
• Learn how to position your products and services favorably,
• Provide a constant flow of orders without spending money on promotion
Alexey Makarov-a top manager with 30 years of experience, a business trainer and teacher of the MBA program in the Higher School of Economics. In his book, he describes in detail the techniques for attracting new customers with the help of old ones.
After reading it, you:
• Turn the loyal audience into the army of the recommenders of your brand,
• You will achieve you to be advertised for free and new buyers are brought to you by the hand,
• Learn how to position your products and services favorably,
• Provide a constant flow of orders without spending money on promotion
Author:
Author:Макаров Алексей Александрович
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-162182-7
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