The power lies in trust. How to create and not lose one of the most important intangible assets of a company
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A book on how to build trust in business. Based on 20-year research and cases of famous companies-Uber, Honeywell, Jonson & Jonson, Facebook and Pinterest, Ritz-Carlton, Tommy Hilfiger, BP, Boeing, Volkswagen, Grameeen Bank, Michelin, BBC.
Trust is a powerful force that underlies the success of any business. But the power is quite fragile - trust can be destroyed in an instant that will have a destructive effect on the profit and reputation of the company. To create and maintain trust, it is necessary to understand on the basis of which customers, employees and investors decide whether it is possible to trust business.
Sandra Sacher and Shalin Gupt convincingly prove that trust is built from the inside. It arises due to the fact that the company is initially honest with customers and employees: it creates quality products and services, is open to communication, rightly treats people and takes responsibility for the consequences of decisions made.
According to the concept of the authors, trust consists of four elements: competence, means, motives and actions, and they explain how to weave them into the company"s activities. They also show how to restore trust in case of loss (yes, this is possible).
from the authors
We wrote this book because we believe in the ability of business to go to the side of the good. In this case, decisions will be required to establish trusting with customers. To help companies, we have developed a model for building such relationships that includes competence, motives, means and effect. We hope that it will help companies work better and ensure consumer loyalty. If you bring trust in work processes and make it driving force in decision -making, a whole world of opportunities will open. We will be able to not only calmly go through economic and environmental disasters, but also prevent them. Trust, in the correct understanding of the word, is a powerful force that can change the world for the better.
For whom the book
For managers looking for decisions that will allow us to establish trust with customers and ensure consumer loyalty.
For businessmen who seek to bring the company to a new level of development
Trust is a powerful force that underlies the success of any business. But the power is quite fragile - trust can be destroyed in an instant that will have a destructive effect on the profit and reputation of the company. To create and maintain trust, it is necessary to understand on the basis of which customers, employees and investors decide whether it is possible to trust business.
Sandra Sacher and Shalin Gupt convincingly prove that trust is built from the inside. It arises due to the fact that the company is initially honest with customers and employees: it creates quality products and services, is open to communication, rightly treats people and takes responsibility for the consequences of decisions made.
According to the concept of the authors, trust consists of four elements: competence, means, motives and actions, and they explain how to weave them into the company"s activities. They also show how to restore trust in case of loss (yes, this is possible).
from the authors
We wrote this book because we believe in the ability of business to go to the side of the good. In this case, decisions will be required to establish trusting with customers. To help companies, we have developed a model for building such relationships that includes competence, motives, means and effect. We hope that it will help companies work better and ensure consumer loyalty. If you bring trust in work processes and make it driving force in decision -making, a whole world of opportunities will open. We will be able to not only calmly go through economic and environmental disasters, but also prevent them. Trust, in the correct understanding of the word, is a powerful force that can change the world for the better.
For whom the book
For managers looking for decisions that will allow us to establish trust with customers and ensure consumer loyalty.
For businessmen who seek to bring the company to a new level of development
Author:
Author:Гупта Шалин, Сачер Сандра
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-318-0
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