The law of successful innovations. Why the client "hires a product and how knowledge of this helps
Please sign in so that we can notify you about a reply
Typically, all changes in the product occur by trial and error: functionality is added, the appearance is modified, and then you can only hope that this will work. In fact, innovations can be much more predictable, and much more profitable.
The author says that one thing is important for success: to understand what encourages customers to make their choice.
The book will be useful if:
You are tired of spending your resources on projects, the sense of which one zilch. You want to create goods and services that customers will definitely buy, and even pay a lot of money for them. You want to compete - and win those who give The success of innovations at the reproach of luck. Cittees are huge arrays of information collected by companies are not organized in such a way as to reliably predict the success of certain ideas. Instead, the data only say that “this client is similar to that”, “this product has the same technical characteristics as that”, “these people behaved in the same way in the past” or “68% of customers say that They prefer option a option B. But such information, in fact, does not indicate why customers make just such a choice. Why read to understand the tasks of customers and predict the success of innovations in business
The author says that one thing is important for success: to understand what encourages customers to make their choice.
The book will be useful if:
You are tired of spending your resources on projects, the sense of which one zilch. You want to create goods and services that customers will definitely buy, and even pay a lot of money for them. You want to compete - and win those who give The success of innovations at the reproach of luck. Cittees are huge arrays of information collected by companies are not organized in such a way as to reliably predict the success of certain ideas. Instead, the data only say that “this client is similar to that”, “this product has the same technical characteristics as that”, “these people behaved in the same way in the past” or “68% of customers say that They prefer option a option B. But such information, in fact, does not indicate why customers make just such a choice. Why read to understand the tasks of customers and predict the success of innovations in business
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Alpina. Business
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-2988-6
No reviews found