The effect of the halo and other misconceptions of each manager
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The author of the book claims that the most popular ideas in business are nothing more than sedative banks, promising a concern for managers, quick success. These "illusions" business: generally accepted and deeply rooted beliefs are the result of the “halo effect”, or, in other way, our need to attribute the extremely positive qualities of any company that has achieved success. Faith in these illusions serves as a reassurance to managers to justify solutions, and also can significantly simplify reality and ignore the constant requirements of changing technologies, markets, and consumers
Author:
Author:Rosenzweig F.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Business. The best world experience
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-699-84365-7
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