The Bible of an Internet Marketer
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Setting through through analytics or remarketing? Search promotion or modernization of the site? Or maybe all at once? Ivan Barkhenkov - a certified expert on teaching advertising products Yandex - structures all the accessible testimonies of the testimonia and gives basic knowledge on their use. His book is the Bible of a modern Internet marketer.
She will help to figure out:
- how the channels of advancement work together and separately work,
- How to configure contextual advertising and whether it can pay off right away,
- How do I function attribution models,
- and from which side to approach the issues of media planning.
The knowledge gained will easily make decisions on setting up the marketing campaign, no matter how the trends change.
"Everything described in the book is relevant and applicable now, and this is a rarity. Suitable for novice marketers and specialists with experience. I recommend reading. " - Alexey Vitalievich Kalandaev, Director of income of the Litres Group
"Internet advertising management is not only the setting up of campaigns, but also the construction of analytics, a competent split canals for greater efficiency. It is important to consider, control and accumulate experience, as Ivan and his company do when they help customers become leaders of the Russian market. " - Dmitry Parkalm, Hoff electronic commerce director
She will help to figure out:
- how the channels of advancement work together and separately work,
- How to configure contextual advertising and whether it can pay off right away,
- How do I function attribution models,
- and from which side to approach the issues of media planning.
The knowledge gained will easily make decisions on setting up the marketing campaign, no matter how the trends change.
"Everything described in the book is relevant and applicable now, and this is a rarity. Suitable for novice marketers and specialists with experience. I recommend reading. " - Alexey Vitalievich Kalandaev, Director of income of the Litres Group
"Internet advertising management is not only the setting up of campaigns, but also the construction of analytics, a competent split canals for greater efficiency. It is important to consider, control and accumulate experience, as Ivan and his company do when they help customers become leaders of the Russian market. " - Dmitry Parkalm, Hoff electronic commerce director
Author:
Author:Барченков И.
Cover:
Cover:Cover with valves
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-165202-9
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