The battle for the guest in the area. 120 local marketing tools

In order for the restaurant to become successful and earned more, constant efforts are needed at the local level. Local marketing is actions to attract guests to your restaurant in a certain territory.
The task of authors of the book, restaurant marketers with 25 years of experience for two is to make local marketing simple, understandable and convenient for everyone, like
twice two. Therefore, everything that relates to local marketing, they suggested calling the tools and distributed these tools 7 circles.
The authors pay special attention to tools for promoting restaurant delivery, because it is this area of ​​business that shows growth from year to year.
The book will be useful to the director of marketing and a local marketer, the territorial manager and manager of the outlet.
The principles of work described in the book can be used in any trading or service network, not only in the field of catering