The basics of marketing of the service sector. Tutorial
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The foundations of modern management are revealed, the issues of managerial decisions and communications, conflict management and stress are considered, and the organization management styles are set out. Much attention is paid to the modern concept of marketing services and service. The issues of purchasing behavior and pricing in the field of services, as well as marketing communications are considered.
corresponds to the Federal State Educational Standard of the latter generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For college students studying in the specialties "hairdressing art", "stylistics and art of makeup", "applied aesthetics"
corresponds to the Federal State Educational Standard of the latter generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For college students studying in the specialties "hairdressing art", "stylistics and art of makeup", "applied aesthetics"
Author:
Author:Gribov Vladimir Dmitrievich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Secondary Professional Education
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-406-08011-5
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