The basics of marketing of the service sector. Tutorial

The training manual discusses key concepts, elements and marketing management processes, used in the practice of the hairdresser market. The purpose of the textbook is to familiarize students with the specifics of marketing services, as well as the basics of theoretical and practical knowledge in the framework of marketing of hairdressing salons. The peculiarity of this training manual is that it combines the general theory of marketing at commercial enterprises with practical examples of the application of this knowledge in hairdressing. This allows students to form a systemic and analytical knowledge in the field of marketing in the hairdressing market.
complies with the requirements of federal state educational standards of secondary vocational education of the latest generation.
intended for students of secondary vocational education institutions studying in the specialty 43.02.13 Technologies of hairdressing art