The Art of War in business. Secrets of victories and reasons for defeats of the greatest companies in the light of genius military thinking strategies
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Business rivalry is a clash of minds, strategies and resources. David Brown, leading Business Wars, the audience of which exceeds 4 million listeners a month, wrote a book based on the materials of the podcast, which instantly gained popularity, and several countries were bought at once to its publication. Now in Russian: on its pages, the author illuminates the most striking examples of a clash of interests in business, drawing parallels with the ideas of the famous Chinese military strategist Sun Tzu, set forth in his treatise “The Art of War”. Having summarized the main topics of hundreds of podcast issues and conclusions of own research, Brown sets out the key points of the history of companies and the world famous brands - Microsoft, Apple, McDonalds, Mattel, General Motors, H&M, Kellogg and many others representing almost all areas of activity - from production - from production Food products to computer technology, from air transportation to the manufacture of musical instruments, from the fashionable industry to dating applications, from fast food to video rental. At the same time, the book differs from the podcast in that the author got the opportunity to compare various examples of success in different industries and even historical eras. Analysis of the activities of those who stood behind the formation of the appearance of goods now already familiar to us or the development of services, whether it be pioneers, authors of business ideas or their insidious, abundant competitors, gives invaluable lessons of determination, ingenuity, patience, courage and cunning, helping to create a profitable enterprise .
“Stories of success and failures of commercial companies become personal stories not only for their participants, but also for all those who are affected by the work of these companies. The brands mentioned in this book are the cornerstones of our lives. The task of this book is not just to tell a few extraordinary stories, but to get to the very essence of each of the conflicts and to extract all the useful lessons that you can find in it. ” (David Brown)
“Stories of success and failures of commercial companies become personal stories not only for their participants, but also for all those who are affected by the work of these companies. The brands mentioned in this book are the cornerstones of our lives. The task of this book is not just to tell a few extraordinary stories, but to get to the very essence of each of the conflicts and to extract all the useful lessons that you can find in it. ” (David Brown)
Author:
Author:Brown D
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-389-19438-0
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