The advantage of networks

Unions, partnerships and joint ventures, together called “alliances”, are important tools for forming a competitive advantage, since they provide access to numerous combinations of new ideas, advanced technologies and unique resources. In many sectors of the company, they are united in large “networks of alliances”, which are of different configurations: star -shaped, web -shaped and hybrid. You can strategically approach their choice, relying on innovative research and demonstrative examples that the authors offer. The network of alliances can be a source of three key advantages: more new information, additional opportunities for cooperation and the wider influence of your company in the industry. The position of the company in the network of alliances is of great importance for its success. And the configuration of today"s network will affect the competitiveness of your company in the future