Ten mortal sins of marketing
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The task of marketing is to manage the company"s business strategia: to identify opportunities, develop and implement plans that will bring success in the market. The marketing guru Philip Kotler analyzed ten typical errors made by marketers and gave advice on how to avoid them and ensure the successful development of the company.
The book is addressed to managers and owners of companies, marketing specialists, university students, as well as those who plan to open their own business
The book is addressed to managers and owners of companies, marketing specialists, university students, as well as those who plan to open their own business
Author:
Author:Kotler Philip
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-6885-4
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