Super -consumers are a group of people who are especially active and devotedly use the products or services of your business. They consume more than ordinary consumers, and have a significant impact on the opinions of other people. Super c
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Unlike ordinary buyers, super -consumers are very interested in your goods, and perhaps even slightly obsessed with them.
They know about sneakers everything and have dozens of pairs. They are sports fans with copies of T -shirts of their favorite team, and the walls of their garages are decorated with signed symbols.
Super consumers are not random people who are purchased in mass quantities. These are emotional buyers whose decisions on the acquisition of goods are based on life values and aspirations.
For example, the Gatorade super -consumer buys the company"s products not just because he likes their taste. He chooses a brand, as it reflects hard work, and Gatorade products will allow him to recover faster after hard workout.
The super -consumer “hires” Gatorade to work to improve its results - devotion, which is also related to a wider life goal to prepare for the marathon.
Super -consumers can be a heterogeneous group that is difficult to determine. But the author of this book, together with the colleagues in The Cambridge Group, has access to a huge amount of data about what people are watching and buying. Having analyzed the Database of Nielsen US Homescan, which consists of data on 100,000 American households that agreed to measure their purchases and other sources of information, he learned that he drives these people and makes them supportive to companies
They know about sneakers everything and have dozens of pairs. They are sports fans with copies of T -shirts of their favorite team, and the walls of their garages are decorated with signed symbols.
Super consumers are not random people who are purchased in mass quantities. These are emotional buyers whose decisions on the acquisition of goods are based on life values and aspirations.
For example, the Gatorade super -consumer buys the company"s products not just because he likes their taste. He chooses a brand, as it reflects hard work, and Gatorade products will allow him to recover faster after hard workout.
The super -consumer “hires” Gatorade to work to improve its results - devotion, which is also related to a wider life goal to prepare for the marathon.
Super -consumers can be a heterogeneous group that is difficult to determine. But the author of this book, together with the colleagues in The Cambridge Group, has access to a huge amount of data about what people are watching and buying. Having analyzed the Database of Nielsen US Homescan, which consists of data on 100,000 American households that agreed to measure their purchases and other sources of information, he learned that he drives these people and makes them supportive to companies
Author:
Author:Юн Эдди
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:White
ISBN:
ISBN:978-5-00100-852-1
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