Subversive innovations. How to go to new consumers by simplifying and reducing the cost of a product

By the word “innovation” usually means the addition of new functions to what already exists. But such innovations do not always give the desired effect, in addition, they often require huge financial investments.
If you want to achieve truly outstanding results and capture new markets, go the other way and take up subversive innovations. To do this, you need to radically simplify and reduce the cost of the product, making it more convenient for users.
Before you is a complete leadership, with the help of which subversive innovations will become part of the work process. You will learn to stably achieve the result where others are only waiting for inspiration.
The book will be interesting to managers of companies, marketers and developers of new products