Strategic marketing. Textbook
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The textbook sets out the main issues relating to the strategic behavior of production and trade companies, primarily the choice of marketing strategies and the process of their implementation to achieve their strategic goals.
The classification of market and marketing strategies as a holistic hierarchical system is given to create an algorithm for strategic planning for the development of enterprises. Strategic models of company growth proposed by various authoritative specialists in the field of strategic management and marketing are set out. The methodological foundations of the development of a strategic marketing plan, and the marketing control of the control using financial and marketing indicators are highlighted in sufficient detail.
meets the requirements of federal state educational standards of higher education of the latest generation.
For undergraduates of economic universities studying in areas 38.04.01 "Economics", 38.04.02 "Management", 38.04.06 "Trade" (Master"s degree), but can also be useful in the preparation of bachelors in the direction 38.03.02 "Management" in accordance with professional standards" specialist in strategic and tactical planning and organization of production "(approved by order of the Ministry of Labor and Social Protection of the Russian Federation of September 8, 2014 No. 609n) and “Marketer" (reg. No. 1134, approved on June 4, 2018 No. 366n)
2nd edition, processed and supplemented
The classification of market and marketing strategies as a holistic hierarchical system is given to create an algorithm for strategic planning for the development of enterprises. Strategic models of company growth proposed by various authoritative specialists in the field of strategic management and marketing are set out. The methodological foundations of the development of a strategic marketing plan, and the marketing control of the control using financial and marketing indicators are highlighted in sufficient detail.
meets the requirements of federal state educational standards of higher education of the latest generation.
For undergraduates of economic universities studying in areas 38.04.01 "Economics", 38.04.02 "Management", 38.04.06 "Trade" (Master"s degree), but can also be useful in the preparation of bachelors in the direction 38.03.02 "Management" in accordance with professional standards" specialist in strategic and tactical planning and organization of production "(approved by order of the Ministry of Labor and Social Protection of the Russian Federation of September 8, 2014 No. 609n) and “Marketer" (reg. No. 1134, approved on June 4, 2018 No. 366n)
2nd edition, processed and supplemented
Author:
Author:Naumov Vladimir Nikolaevich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Magistracy
ISBN:
ISBN:978-5-16-015270-7
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