Strategic marketing
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Harvard Business Review is the main business magazine in the world. We present a new release of the HBR: 10 best articles series dedicated to strategic marketing problems.
If you are unhappy with the results of the work of your marketing department and want to improve the company"s sales indicators, this book is for you. Of the hundreds of articles of the magazine dedicated to strategic marketing, the HBR editors selected the most useful and relevant today. Of these, you will learn what the advantages of a customer -oriented strategy, how to use customer attachment to the brand throughout their lives with maximum efficiency, why it is so important to consider the specifics of female psychology and, most importantly, how to build the right brand strategy and stop throwing money down the wind
If you are unhappy with the results of the work of your marketing department and want to improve the company"s sales indicators, this book is for you. Of the hundreds of articles of the magazine dedicated to strategic marketing, the HBR editors selected the most useful and relevant today. Of these, you will learn what the advantages of a customer -oriented strategy, how to use customer attachment to the brand throughout their lives with maximum efficiency, why it is so important to consider the specifics of female psychology and, most importantly, how to build the right brand strategy and stop throwing money down the wind
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: 1#series
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-6969-1
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