Strategic management. Tutorial
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This textbook is not just one of the many books on a well -known topic. The main emphasis in it is to bind many, at first glance, well -known things and help students and managers more deeply realize the need and meaning of strategic management as a set of actions on the sequential development of the organization in conditions of increasing competition. For the Russian reader, this is also important because competition in our country is only “gaining momentum”, and understanding its nature is necessary both for maintaining a business and to achieve personal success.
meets the requirements of federal state educational standards of higher education of the latest generation.
For students of universities and graduate students studying the features of enterprise management in a competitive environment, as well as for companies, regardless of their size and the field of activity, managers participating in the development of business development strategies.
2nd edition, supplemented
meets the requirements of federal state educational standards of higher education of the latest generation.
For students of universities and graduate students studying the features of enterprise management in a competitive environment, as well as for companies, regardless of their size and the field of activity, managers participating in the development of business development strategies.
2nd edition, supplemented
Author:
Author:Barinov Vladimir Alexandrovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-016936-1
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