Strategic management. Textbook
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The material of educational and special literature on strategic management and the development of strategies, which are basic areas for all management, is generalized. The issues of analysis of the internal and external environment are considered. Specific methods of analysis are given, such as the profile of management efficiency, SNW analysis and analysis of the assortment policy for the internal environment, with which the forces and weaknesses of the enterprise are determined. And for the external environment-a Pest analysis, an analysis of competition by M. Porter and the matrix of the assessment of competitors, which give an idea of the capabilities and threats of the external environment. The description and use of the “weight” matrix is given, with which the factors of the environment are weighed and key of them are determined. Separately shown the positioning of the enterprise in the market with the choice of the direction of the developed strategy. In educational and methodological materials as examples are a complete process of developing a strategy for various organizations: a large industrial company, a bank, a university, a personal strategy and small businesses.
corresponds to the Federal State Educational Standard in the last generation.
For students of undergraduate, magistrates and graduate schools studying in the areas Management and Economics, teachers, as well as for practitioners
corresponds to the Federal State Educational Standard in the last generation.
For students of undergraduate, magistrates and graduate schools studying in the areas Management and Economics, teachers, as well as for practitioners
Author:
Author:Zhdankin Nikolai Alexandrovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: undergraduate, magistracy, graduate school
ISBN:
ISBN:978-5-406-08867-8
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