Strategic management. Textbook
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The textbook discusses theoretical, methodological and practical aspects of strategic management in the actual interpretation of the 21st century. A vision of the strategic process as proactive control in a high level of complexity of the external environment is presented. Strategic management tools, strategic analysis technology, the procedure for developing and implementing a strategy, the principles for managing strategic business units are considered. To consolidate knowledge at the end of each chapter, questions are given for self -control, practical tasks and test simulators.
complies with the requirements of federal state educational standards of higher education of the latest generation.
For students of the direction of training 03/38/02 "Management", graduate students, scientists, specialists
complies with the requirements of federal state educational standards of higher education of the latest generation.
For students of the direction of training 03/38/02 "Management", graduate students, scientists, specialists
Author:
Author:Степанова Галина Николаевна
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-16-017616-1
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