Strategic management according to Kotler: Best practices and methods
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About strategic management. About everything that you really need to know in order to survive in conditions of harsh competition. The key ideas of each theory under consideration are illustrated by numerous examples from different areas of business, both fictional and real life.
“Companies need strategies to correctly set priorities in the distribution of resources. In addition, they need it to adequately respond to changes in the environment, to the behavior of competitors, and also to explain which way they move, to their employees, customers and shareholders. ”
For managers, as well as for everyone who is designed to develop successful strategies and make the right decisions for the benefit of their company and its employees
“Companies need strategies to correctly set priorities in the distribution of resources. In addition, they need it to adequately respond to changes in the environment, to the behavior of competitors, and also to explain which way they move, to their employees, customers and shareholders. ”
For managers, as well as for everyone who is designed to develop successful strategies and make the right decisions for the benefit of their company and its employees
Author:
Author:Роланд Бергер, Нильс Бикхофф, Филип Котлер
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-9614-7683-5
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