Sticky Branding. 12.5 ways to make customers "stick" to your company forever
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Sticky Branding is a special type of branding that focuses on creating inextricable relationships with clients.
Jeremy Miller for 10 years has studied successful advancement algorithms. He took more than a hundred interviews from the owners and top managers who managed to endow his companies with “sticky force”. As a result, the author formulated 12.5 principles of Sticky Branding.
This book will help you:
• Make your brand cult,
• Create a fan community around the company,
• achieve maximum trust in consumers,
• To increase the effectiveness of advertising shares several times when the budget is reduced.
“Have you ever paid more for the goods of a well-known brand, instead of buying exactly the same, but from an unknown manufacturer? If so, then you imagine the importance of good branding. This is not about the logo, flowers or name. Jeremy Miller"s book on how to win the recognition, love and trust of customers. To ensure that your brand is chosen first. ” - Nikolai Molchanov, author of the bestseller “buying and selling”, one of the best experts in Russia in the field of customer behavior management
Jeremy Miller for 10 years has studied successful advancement algorithms. He took more than a hundred interviews from the owners and top managers who managed to endow his companies with “sticky force”. As a result, the author formulated 12.5 principles of Sticky Branding.
This book will help you:
• Make your brand cult,
• Create a fan community around the company,
• achieve maximum trust in consumers,
• To increase the effectiveness of advertising shares several times when the budget is reduced.
“Have you ever paid more for the goods of a well-known brand, instead of buying exactly the same, but from an unknown manufacturer? If so, then you imagine the importance of good branding. This is not about the logo, flowers or name. Jeremy Miller"s book on how to win the recognition, love and trust of customers. To ensure that your brand is chosen first. ” - Nikolai Molchanov, author of the bestseller “buying and selling”, one of the best experts in Russia in the field of customer behavior management
Author:
Author:Миллер Джереми
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-158077-3
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