Sterinomics. Marketing based on stories in the post -advertising world
Please sign in so that we can notify you about a reply
Written by the legendary Guru Storitelling Robert McCa in co -authorship with the general director of SkyWord Tom Gerass based on the world -famous seminar, this book explains how to use storitelling in business to achieve business and economic success. Among the students of Robert McCA are dozens of scriptwriters - the owners of prestigious Academy and Emmy. Its popular seminar is based on the unique book “History for a million dollars”, dedicated to the art of creating stories. In the new book “Storynomika”, McCa, together with an expert in digital marketing, Tom Geras offers a detailed “road map” for companies seeking to survive in the context of a sharp decrease in the effectiveness of traditional advertising models. Having successfully conducted such well-known companies as Samsung, Marriott International, Philips, Microsoft, Nike, IBM and Siemens, through the process of transition from advertising on the history oriented on the history of marketing, McCUs and Jeras offer these unique practical knowledge to help all business leaders and entrepreneurs. Based on the examples of dozens of leading brands in the field of B2B and B2C, using marketing strategies based on steritelling, “storytelling” clearly shows how the original storytelling provides results that are much superior to the effectiveness of traditional advertising. How will brands interact with their consumers already in the foreseeable future? Storinomika answers this question
Author:
Author:Tom Jeras, Robert McCA
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-91671-947-5
No reviews found