State and public regulation in the field of advertising and public relations
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The training manual reveals the structure of the state-public regulation system in the field of advertising and public relations, the elements of which are state and ethical regulation, as well as the self-regulation mechanism. The specifics of the regulation of the main types of advertising, including commercial, social and political, as well as such types of PR as communication with the press or mediarylishnz (MR) and relations with authorities (GR), are shown. The work comprehensively presents the educational and normative material necessary for the study of state and public regulation of advertising and information activities.
A textbook can be used by students of humanitarian specialties of secondary professional educational institutions
A textbook can be used by students of humanitarian specialties of secondary professional educational institutions
Cover:
Cover:Hard
Category:
- Category:Business & Money
Series:
Series: marketing, advertising
ISBN:
ISBN:978-5-8114-5975-9
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