Sponsorship in sports
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This publication contains materials on the main areas of sponsorship in sports - sponsorship of sports competitions and arenas, sports federations and leagues, sports clubs and athletes. The approaches in the development of sponsorship proposals were disclosed, the main sponsorship equipment has been studied, and the possibilities of integration with other sports marketing products were considered.
The textbook is intended for students and listeners studying the disciplines Sports Management and Sports Marketing as part of the training of sports managers for educational programs of undergraduate, magistrates and professional retraining
The textbook is intended for students and listeners studying the disciplines Sports Management and Sports Marketing as part of the training of sports managers for educational programs of undergraduate, magistrates and professional retraining
Author:
Author:Gorelikov Valery Afanasevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Sports Industry
ISBN:
ISBN:978-5-4257-0442-9
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