Solving the problem of innovation in business. How to create a growing business and successfully maintain its growth

On the example of companies from different industries, the authors of the book K.M. Kristensen and M.I. Reinor show that constant profitable growth can be provided at the expense of innovative “subversive” projects and make the process of introducing innovations quite predictable. In order to achieve success in creating a new growing business, the manager must master the theory well and as the idea of ​​a “subversive” product into a business plan turns, think through each decision and act in accordance with the conditions in which the company realizes its strategy. In each chapter, the authors set out a theory designed to help managers make decisions that are key to the success of an innovative business.
The book is intended for managers, entrepreneurs, as well as students and teachers of economic universities