Sociology of consumption. Society, problems, trends. Tutorial
Please sign in so that we can notify you about a reply
The proposed publication is a specialized textbook on the discipline "Sociology of consumption" for students - future specialists in the field of sociology, marketing and advertising.
The training manual reveals the ideas of the sociological knowledge of the social characteristics of consumer behavior, factors of internal influence on consumer behavior, modern problems and tendencies in consumption. The presentation of the material is focused around the main areas of consumption research from the point of view of theoretical approaches, as well as from the point of view of consumption objects characteristic of modern societies of the Western type.
The content of the manual allows you to master approaches to the management of consumer behavior and use the knowledge gained in practical activities.
The textbook is written on the basis of a generalization of the experience of teaching the disciplines" Sociology of Consumption "and the Fundamentals of Consumer Boat" at the Financial University under the Government of the Russian Federation.
The days of undergraduate students, master"s programs and graduate students of universities studying in the areas" Sociology, "Economics"," Marketing "," PR and public relations", as well as teachers who train students of social and humanitarian specialties are intended
The training manual reveals the ideas of the sociological knowledge of the social characteristics of consumer behavior, factors of internal influence on consumer behavior, modern problems and tendencies in consumption. The presentation of the material is focused around the main areas of consumption research from the point of view of theoretical approaches, as well as from the point of view of consumption objects characteristic of modern societies of the Western type.
The content of the manual allows you to master approaches to the management of consumer behavior and use the knowledge gained in practical activities.
The textbook is written on the basis of a generalization of the experience of teaching the disciplines" Sociology of Consumption "and the Fundamentals of Consumer Boat" at the Financial University under the Government of the Russian Federation.
The days of undergraduate students, master"s programs and graduate students of universities studying in the areas" Sociology, "Economics"," Marketing "," PR and public relations", as well as teachers who train students of social and humanitarian specialties are intended
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Higher Education. Bachelor
ISBN:
ISBN:978-5-16-014634-8
No reviews found