Sociological support for advertising and marketing
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The training manual addresses the issues of the sociological equipment of marketing and advertising research. The author shows the relationship of sociology, advertising and marketing. The manual outlines theoretical and practical aspects of sociological research in advertising and marketing, a methodology is described, and technologies for the development of research tools are revealed.
For students specializing in the field of marketing and advertising
For students specializing in the field of marketing and advertising
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-04015-3
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