Small business: from illusions to success. How to create a company and keep it

The book of Michael Herbera, who is considered a leading specialist in the field of small business, allows you to look at the problems associated with the organization and development of small enterprises in a new way. The author shows how generally accepted stereotypes can prevent successful business, leads its readers through the main stages of development of a small enterprise - from the foundation and formation to maturity. Of great interest is a description of franchising technologies to increase the efficiency and predictability of business. The story about the stages of entrepreneurial activity is issued in the form of a dialogue with a novice entrepreneur, during which issues are discussed how to organize, develop and improve their business, without changing the usual lifestyle.
The book is designed for a wide range of readers - from students to experienced businessmen