Slogan in the marketing communications system: dictionary, research, technology. Scientific publication
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Dictionary of Slogans - part of the Russian Bloganism project of the laboratory of advertising research of the South Russian Humanitarian Institute. The implementation of this project was possible thanks to the support of the rector of Yurga, Professor V.O. Pigulevsky and the vice -rector of Yurgi for scientific work, Professor L. A. Mirsky. The author thanks the dean of the faculty of advertising, associate professor of A.V. Ovrutsky for the help in the development of the database of the dictionary. The purpose of the dictionary is the presentation of the existing array of slogans based on the results of monitoring of advertising and research means - 4,500 units. The dictionary was created on the basis of the electronic database of the Faculty of Advertising of the South Russian Humanitarian Institute, in which the slogans have been recorded for 3 years. Dictionary and materials can be used as a reference book - practical specialists in the field of marketing, branding, advertisements, and a training manual - students and students and students and students and students and students. teachers. The dictionary will be interesting to students in the specialties "Marketing", "Advertising", "Journalism", "Philology", "PR", teachers, as well as practical specialists in the field of marketing, advertising, and communications
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:5-98615-009-0
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