Services marketing
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The textbook gives sections on marketing of commercial services as a comprehensive system based on the unity of external and internal marketing.
The content of the service management strategy is revealed with the allocation of the value of the quality of the service, its organizational mechanism and the economic feasibility of use. Comprehensive assessments of the effectiveness of the service with the allocation of the indicator of social and business activity and corporate responsibility for the results of labor to the company are given.
For undergraduate students studying in the field of training Trade, as well as masters, merchants, advertisers and practitioners-entrepreneurs
The content of the service management strategy is revealed with the allocation of the value of the quality of the service, its organizational mechanism and the economic feasibility of use. Comprehensive assessments of the effectiveness of the service with the allocation of the indicator of social and business activity and corporate responsibility for the results of labor to the company are given.
For undergraduate students studying in the field of training Trade, as well as masters, merchants, advertisers and practitioners-entrepreneurs
Author:
Author:Romanenkova Olga Nikolaevna, Sinyaeva Inga Mikhailovna, Sinyaeva Vasily Vladimirovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Training publications for bachelors
ISBN:
ISBN:978-5-394-04575-2
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