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Service (person and his needs)

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Author:Konopleva Nina Alekseevna
Cover:Soft
Category:Business & Money
ISBN:978-5-9765-3803-0
Dimensions: 148x12x210cm


The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. External and internal factors that motivate consumer behavior in the sales process are traced. The service as an individual service system, features of the functioning of the service sector, the typology of the consumer and methods of interacting with it are considered.
For students, graduate students and university teachers.
3rd edition, stereotypical
Author:
Author:Konopleva Nina Alekseevna
Cover:
Cover:Soft
Category:
  • Category:Business & Money
ISBN:
ISBN:978-5-9765-3803-0

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