Sephora. Brand that has forever changed the beauty industry
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Sephora is a cosmetic retailer that has gone from an ordinary perfume store to a beauty empire, numbering more than 2,500 stores in 34 countries of the world. Over the almost half -century history, the brand came across several large reputation scandals, hit brilliant marketing strategies, became cult and changed the beauty industry. From this book you will learn how Sephora has changed the rules of the game for 40 years, what will be the beauty industry in the future and why the story of Sephora is important for everyone who loves the Makeup
Author:
Author:Mary Kerran Hickett
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Series:
Series: Mary Kerran Hickett
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-11911-5
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