Santander Bank: History of the Santan Dream, Emilio Botina-Potter calm
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Behind any successful enterprise is a man who was once not afraid to embody his dream, found the strength to act in himself and did not retreat to difficulties. The inspiring story of Emilio Botina, of course, deserves to stand on a par with stories of success of the greatest businessmen, innovators, creators of the economy of our time. Success is a state. The fate of the Santander Bank, one of the most successful financial corporations in the world to date, is not easy, not easy, how much the dream of one person can become a reality if it is supported by the proper perseverance, courage and, of course, luck. Ulalan Ishkin Deputy Chairman Rosbank reign (Societe Generale group), head of Rosbank L"Ermitage.
This book tells an incredible story of the success of the Spanish financial giant Santander, which is from a small provincial bank founded by a handful of merchants in the middle of the 19th century. To finance trade on the pier of the town of Santander, it turned into one of the world leaders.
In the center of the narrative - the Botin dynasty, the three representatives of which from the beginning of the twentieth century. They almost consistently occupied the chair of the president of the bank. The main role is assigned to Emilio Botin III, under the control of which Santander grew up in a powerful financial institution with assets comparable to Spain GDP. For many bankers, Emilio Botin became the outrage of calmness, and on the country"s scale he earned a reputation as an impeccable national hero.
The author of the book Haime is Velasco Kindeled, an experienced economic journalist, sincerely admires the talent and courage of Emilio Botina. An exciting and deep immersion in the topic, he talks about the managerial approaches of boots, cardinal transformations that changed the banking sector, and truly Spanish ups and downs of family business.
The general director of Santander Bank needed several minutes of thought in solitude and silence of his office to gather thoughts. And to realize that, perhaps, he is the only one in the city and one of the few in the country who learned this news, in practice, meaning a death sentence for the organization that he led. What a sad end for the bank-having existed for only 17 years, to die, forcibly absorbed in another bank, and not some, but by the Bank of Spain!
For Emilio Botina II “there were no banking crises, and even if there was something similar, it meant poorly organized banks, poorly controlled banks, and in some cases, alas, unfairly controlled banks.
Emilio Botin and Santander Bank achieved a significant part of its goals. They managed to embarrass the turmoil into the calm existence of the banking sector, not very accustomed to real competition, and earn valuable glasses, having received market shares and over a year with a little crossing from 8 to 14% of the total deposits on current accounts. In almost all cases, Botin took the initiative, waited for competitors in the “captured territory” and improved his offer as rivals received answers. He could withstand the costs of consecutive battles thanks to a healthy balance and a more stringent business model than competitors, infecting some rivals - in the case of an exemplary Banesto - a re -expansion virus capable of bringing them to resuscitation.
Botin had two assets at the disposal, inherited by him from his father, which he did not intend to change, but only improve and strengthen. One of them was a commercial network and a network of branches, whose work was well established and configured to offer products to customers with the greatest benefit. The second is a culture of sanity with regard to the adoption of risks. “We always remembered,” Botin said, “that banks become bankrupt because they take over too much risks, and that you can never weaken vigilance.
Why read
Inspired by the story of the success of one of the most influential banking dynasties. In the place of immersion in the exciting family saga, to trace how the banking sector has changed over the past one and a half centuries. To deliver the pleasure of reading a book written with truly Spanish passion.
The book is addressed to a wide audience and will be especially interesting to readers who are enthusiastic about the history of financial institutions and banking, as well as all those who appreciate inspirational success stories
This book tells an incredible story of the success of the Spanish financial giant Santander, which is from a small provincial bank founded by a handful of merchants in the middle of the 19th century. To finance trade on the pier of the town of Santander, it turned into one of the world leaders.
In the center of the narrative - the Botin dynasty, the three representatives of which from the beginning of the twentieth century. They almost consistently occupied the chair of the president of the bank. The main role is assigned to Emilio Botin III, under the control of which Santander grew up in a powerful financial institution with assets comparable to Spain GDP. For many bankers, Emilio Botin became the outrage of calmness, and on the country"s scale he earned a reputation as an impeccable national hero.
The author of the book Haime is Velasco Kindeled, an experienced economic journalist, sincerely admires the talent and courage of Emilio Botina. An exciting and deep immersion in the topic, he talks about the managerial approaches of boots, cardinal transformations that changed the banking sector, and truly Spanish ups and downs of family business.
The general director of Santander Bank needed several minutes of thought in solitude and silence of his office to gather thoughts. And to realize that, perhaps, he is the only one in the city and one of the few in the country who learned this news, in practice, meaning a death sentence for the organization that he led. What a sad end for the bank-having existed for only 17 years, to die, forcibly absorbed in another bank, and not some, but by the Bank of Spain!
For Emilio Botina II “there were no banking crises, and even if there was something similar, it meant poorly organized banks, poorly controlled banks, and in some cases, alas, unfairly controlled banks.
Emilio Botin and Santander Bank achieved a significant part of its goals. They managed to embarrass the turmoil into the calm existence of the banking sector, not very accustomed to real competition, and earn valuable glasses, having received market shares and over a year with a little crossing from 8 to 14% of the total deposits on current accounts. In almost all cases, Botin took the initiative, waited for competitors in the “captured territory” and improved his offer as rivals received answers. He could withstand the costs of consecutive battles thanks to a healthy balance and a more stringent business model than competitors, infecting some rivals - in the case of an exemplary Banesto - a re -expansion virus capable of bringing them to resuscitation.
Botin had two assets at the disposal, inherited by him from his father, which he did not intend to change, but only improve and strengthen. One of them was a commercial network and a network of branches, whose work was well established and configured to offer products to customers with the greatest benefit. The second is a culture of sanity with regard to the adoption of risks. “We always remembered,” Botin said, “that banks become bankrupt because they take over too much risks, and that you can never weaken vigilance.
Why read
Inspired by the story of the success of one of the most influential banking dynasties. In the place of immersion in the exciting family saga, to trace how the banking sector has changed over the past one and a half centuries. To deliver the pleasure of reading a book written with truly Spanish passion.
The book is addressed to a wide audience and will be especially interesting to readers who are enthusiastic about the history of financial institutions and banking, as well as all those who appreciate inspirational success stories
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-6042881-0-8
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