Sales of the invisible. Selling services is easy if you know how
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Selling services is no more difficult than goods - you just need to know how. In conditions of hard competition, the seller needs to constantly master new methods of work. And the more unusual they will be, the more they arrived. In the age of serious competition and corporate wars for customers, the book of Murat Turgunov will serve as a step by step guide to not only not lose to his competitors, but also to get out of the struggle by the winner, while making their customers much more successful.
This book, based on many years of personal experience of the author in B2B and B2C sales, will not only tell you about the specifics of the sale of complex, professional services (financial, medical, transport and many others) It contains a minimum of theory and maximum practical examples that are guaranteed to help you increase your personal sales.
In the updated publication, the “Search for profitable customers" is updated, which will apply more progressive and effective methods of sales and search for customers, a new chapter“ Soft Sales ”has been added.
The book will be useful to managers and managers of sales departments, commercial directors and everyone who is associated with the sales of professional services: consulting, financial, audit, legal, educational, medical and real estate, IT, telecommunication and information, tourist, security officers , cleaning and many others.
2 editions
This book, based on many years of personal experience of the author in B2B and B2C sales, will not only tell you about the specifics of the sale of complex, professional services (financial, medical, transport and many others) It contains a minimum of theory and maximum practical examples that are guaranteed to help you increase your personal sales.
In the updated publication, the “Search for profitable customers" is updated, which will apply more progressive and effective methods of sales and search for customers, a new chapter“ Soft Sales ”has been added.
The book will be useful to managers and managers of sales departments, commercial directors and everyone who is associated with the sales of professional services: consulting, financial, audit, legal, educational, medical and real estate, IT, telecommunication and information, tourist, security officers , cleaning and many others.
2 editions
Author:
Author:Тургунов Мурат
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-2341-4
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