Sales
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Harvard Business Review is the main business magazine in the world. The new collection contains the most useful articles from the HBR magazine dedicated to the topic of sales.
You will learn how to adapt the structure of the sales department to the life cycle of your company, to optimally use the capabilities of microders and identify influential participants in the procurement center in large transactions. You will figure out what is bad sales of decisions and how to win a deal at the expense of a decisive factor. This collection also addresses issues related to the management of the sales department. How to make your sales and marketing departments begin to work harmoniously? How many sales specialists do you need to get maximum profit? How to motivate your managers and correctly use a system of remuneration for successful transactions?
Tips, tested by time and practice, research results from leading specialists in the field of marketing and sales, general directors and professors of business schools will help improve sales strategies and increase the number of transactions concluded
You will learn how to adapt the structure of the sales department to the life cycle of your company, to optimally use the capabilities of microders and identify influential participants in the procurement center in large transactions. You will figure out what is bad sales of decisions and how to win a deal at the expense of a decisive factor. This collection also addresses issues related to the management of the sales department. How to make your sales and marketing departments begin to work harmoniously? How many sales specialists do you need to get maximum profit? How to motivate your managers and correctly use a system of remuneration for successful transactions?
Tips, tested by time and practice, research results from leading specialists in the field of marketing and sales, general directors and professors of business schools will help improve sales strategies and increase the number of transactions concluded
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Harvard Business Reviev 10 best articles
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-3206-0
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