Rethinking competitive advantage. New rules of the digital era
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How to get around competitors in a digital economy?
The previous ways to create a competitive advantage, for example, the construction of ditches and barriers to repel potential rivals, today began to do more harm than good. Giants like Amazon and Alibaba open huge new markets using a skillful combination of tools such as machine training and entrepreneurial ingenuity, which radically changes users" experience and creates significant value for shareholders.
Some old companies, including Fidelity Investments, Walmart and B2W, using modern approaches, managed to breathe new life into their business. However, the majority continues to exist in an outdated paradigm, only losing precious time.
In this simple and understandable leadership of Ram Charan, the author of the bestseller and adviser to the leaders of a number of largest companies in the world, rethinks the competitive advantage of the digital technology era, offering a set of new rules:
- create an ecosystem with third-party partners in order to fundamentally change and personalize consumer experience.
- organize working teams focused on one task, form a “social motor” that ensures continuous innovation, the rapid execution of consumer requests and a high level of service.
- attract investors who understand the new model of profit: upon reaching a certain scale, business that required significant starting costs will turn into a cash generator.
On the example of stories that allow you to look into the inner kitchen of technological giants, the book illustrates specific techniques and methods that help any participant in the business environment find and create new markets and adopt new business models.
adopting the practices of digital market leaders, both traditional companies with many years of history and beginners are able to overtake competitors. It doesn’t matter who you are: a big boss or a self-taught entrepreneur who composes a grandiose model of your own business on the knee-here you will find the best recommendations for creating a competitive advantage in modern conditions
The previous ways to create a competitive advantage, for example, the construction of ditches and barriers to repel potential rivals, today began to do more harm than good. Giants like Amazon and Alibaba open huge new markets using a skillful combination of tools such as machine training and entrepreneurial ingenuity, which radically changes users" experience and creates significant value for shareholders.
Some old companies, including Fidelity Investments, Walmart and B2W, using modern approaches, managed to breathe new life into their business. However, the majority continues to exist in an outdated paradigm, only losing precious time.
In this simple and understandable leadership of Ram Charan, the author of the bestseller and adviser to the leaders of a number of largest companies in the world, rethinks the competitive advantage of the digital technology era, offering a set of new rules:
- create an ecosystem with third-party partners in order to fundamentally change and personalize consumer experience.
- organize working teams focused on one task, form a “social motor” that ensures continuous innovation, the rapid execution of consumer requests and a high level of service.
- attract investors who understand the new model of profit: upon reaching a certain scale, business that required significant starting costs will turn into a cash generator.
On the example of stories that allow you to look into the inner kitchen of technological giants, the book illustrates specific techniques and methods that help any participant in the business environment find and create new markets and adopt new business models.
adopting the practices of digital market leaders, both traditional companies with many years of history and beginners are able to overtake competitors. It doesn’t matter who you are: a big boss or a self-taught entrepreneur who composes a grandiose model of your own business on the knee-here you will find the best recommendations for creating a competitive advantage in modern conditions
Author:
Author:Уиллиган Джери, Чаран Рэм
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-985-15-5073-5
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