Retail Trade Marketing. Tutorial
Please sign in so that we can notify you about a reply
The training manual analyzes the theory and practice of marketing activities of the retail trade enterprise. The economic essence and content of retail trade, the features of marketing, the study of marketing activities on the example of a number of retail trade enterprises was considered, the choice of store types in a marketing strategy was given, methods of improving the quality of trade service, merchandising, a shopping assortment of a store, etc.
For students of institutions of secondary vocational education studying in the specialty 02/38/04 “Commerce (in industries)”, as well as practical workers of retail trade enterprises
For students of institutions of secondary vocational education studying in the specialty 02/38/04 “Commerce (in industries)”, as well as practical workers of retail trade enterprises
Author:
Author:Васильев Г.А., Романов А.А., Поляков В.А.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9558-0628-0
No reviews found