Retail staff from A to Z. 2nd edition, revised and expanded

The book is dedicated to retail personnel in all its diversity. Contain a large number of examples from the practice of Russian retail. The book sets out not only answers to questions about how to choose, evaluate, adapt, motivate, train a retail employee, but also samples of regulatory documents, instructions, and reporting forms. The issues of personnel security are covered in detail, practical recommendations are given on the preparation of large -scale corporate events. All methods are described on the principle of “take and do!”. The book is based on many years of practical experience of the author in large federal networks, such as Sportmaster, Ostin, and Center Casters. For students and teachers of the economic profile, as well as ambitious owners, leaders of small and medium-sized businesses, directors of stores, administrators, HR managers and, of course, applicants who want to build a career in the retail business