Reputational management at the Russian University. Problems and solutions

The monograph presents new results of a study of key aspects of the university reputation management. Theoretical approaches to the study of reputation and reputation, reputation capital and reputation risks of a higher educational institution under reputation management are highlighted, and evaluated the state and problems of the development of reputation management of the university. Recommendations are proposed to increase the effectiveness of reputation management in Russian universities. The development of the system of reputation management, including the system of reputation responsibility of the university and technologies for its formation, methods for managing reputation capital and reputation risks of the university.
is of interest to university leaders of various levels of management, faculty of universities, as well as for everyone who examines the problem under consideration. In addition, it will be useful to students of higher educational institutions studying in the areas of training "management" and "personnel management".
2nd edition, processed and supplemented