Quantum leap in marketing. If you don"t implement this today, your company won"t exist tomorrow
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Modern marketing works in 4 dimensions: product, emotions, data, social networks. This book opens the 5th dimension - quantum marketing of the future - and answers the questions that stand before marketers today:
- How to use continuous global changes for the growth of the company, and not adapt to them.
- how the ideas about consumer loyalty and advertising will change in the very near future.
- Why AI will become a new driving marketing force and is it so difficult to introduce it.
- how the blockchain will save the advertising budget and provide new data on the consumer in the world where there will be no cookies.
- How to highlight your brand in a continuous stream of information using the latest achievements of neuronauki.
- How to manage risks and distribute the budget in the era of crises and why this is the best time to strengthen the brand.
The author of the book is a world -class marketer and a thinker who can look at the horizon. His ideas may seem too bold, but his cases are described by Harvard and Yale Business Schools.
"Raja step by step explains to marketers how to properly promote the brand and increase the indicators in the conditions of a changing paradigm. Everyone who does not want to lose a grip in a rapidly developing modern world is obliged to read this deep and complete revelations. - Michel Peluzo, senior vice president of digital sales and IBM marketing director
"The most complete and virtuoso book about what marketing is and how to competently engage in it in the twenty -first century." - Nick Drake, Vice President of Global Marketing Google
"makes you think. Raja invites the reader to look into the future of marketing and tells how to keep up with future changes. " - Sunil Gupta, professor of Harvard business school
- How to use continuous global changes for the growth of the company, and not adapt to them.
- how the ideas about consumer loyalty and advertising will change in the very near future.
- Why AI will become a new driving marketing force and is it so difficult to introduce it.
- how the blockchain will save the advertising budget and provide new data on the consumer in the world where there will be no cookies.
- How to highlight your brand in a continuous stream of information using the latest achievements of neuronauki.
- How to manage risks and distribute the budget in the era of crises and why this is the best time to strengthen the brand.
The author of the book is a world -class marketer and a thinker who can look at the horizon. His ideas may seem too bold, but his cases are described by Harvard and Yale Business Schools.
"Raja step by step explains to marketers how to properly promote the brand and increase the indicators in the conditions of a changing paradigm. Everyone who does not want to lose a grip in a rapidly developing modern world is obliged to read this deep and complete revelations. - Michel Peluzo, senior vice president of digital sales and IBM marketing director
"The most complete and virtuoso book about what marketing is and how to competently engage in it in the twenty -first century." - Nick Drake, Vice President of Global Marketing Google
"makes you think. Raja invites the reader to look into the future of marketing and tells how to keep up with future changes. " - Sunil Gupta, professor of Harvard business school
Author:
Author:Раджаманнар Раджа
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-122422-6
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